Jassuperb

Royal

Museum Ontario

[2026]

This project explores a bold and minimal design approach for an awareness campaign centered around bees and environmental sustainability. The focus of my design was to communicate a powerful message using as little information as possible, relying on strong typography, contrast, and question-based headlines to instantly capture attention.

Bees: A Story of Survival
Campaign Design

Journey into the world of bees in a stunning new immersive experience that brings together the beauty of art with the power of science. Created by the National Museums Liverpool in partnership with award-winning artist and sculptor, Wolfgang Buttress, the exhibition highlights 120-million years of bee adaptation and survival, telling the epic tale of these incredible creatures and their relationship to us and the natural world.

Based on science and full of imagination, the experiential exhibition, presented by Desjardins Financial Group, offers a fusion of nature, art, music, and architecture that transports visitors into the world of bees - from the tiny, fascinating anatomy of a single bee and the magical wonder of honey bee colonies to the important roles bees play in our lives and the everyday threats they face.

Through immersive environments, art installations, soundscapes, and more, learn about the life of bees and the world they inhabit. See an ancient, fossilized bee encased in amber, enter a stylized honeycomb, take a moment to hear "like a honey bee", and experience changing patterns of light generated from the sounds of over 30,000 bees.

Small but mighty, bees are a critical ingredient of a healthy natural world but are under continued and increasing threat. Powerful in what they can provide, and yet powerless to overcome the threats to their existence, the exhibition takes a closer look at bees - including some local specimens from the collections at ROM - to help guide a better understanding of what we can do to help prevent bee species from disappearing forever.

BEES: A Story of Survival is an evocative, engaging feast for the senses guaranteed to take the sting out of getting better acquainted with our buzz-worthy friends.

Bus Shelter
Advertisement

The bus shelter design balances visual impact with slightly more informational content, targeting pedestrians and commuters who have more time to engage. It combines bold visuals with a clear call-to-action, encouraging viewers to visit the exhibition. The design creates a moment of pause in a busy environment, connecting the audience to the theme of sustainability and the role of bees in everyday life.

Instagram Carousel Posts

The Instagram carousel series is designed to engage a younger audience through visually striking layouts and minimal, thought-provoking messaging. Each slide builds curiosity using bold headlines and question-based hooks, encouraging users to swipe, reflect, and interact. The content is optimized for social sharing, aligning with student behavior on platforms like Instagram and TikTok while promoting awareness and driving interest in the exhibition.

Billboard Design

The billboard focuses on high-impact, minimal communication tailored for quick visibility. Using a short, question-based tagline and strong typography, the design captures attention within seconds and leaves a lasting impression. The goal is to spark curiosity and emotional response, prompting viewers to think about the importance of bees even after passing by.